Research unites beyond borders
The UK´s leading linguist and bestselling author joined the Cross-Cultural Business Conference 2015 at the FH Upper Austria Campus Steyr.
International cooperation was the focus of campus life at the School of Management for the “4th Cross-Cultural Business Conference”, which took place 21 – 22 May within the framework of the International Week. It offered top-class lectures and workshops with the subject “interculturality” on the agenda. The scientific contributions dealt with the following over-arching topics: Global Business and HR Management, (B2B) Sales and Marketing, Communications and Security Technologies and academia education. The keynote lecture “When Cultures Collide” was held by UK leading linguist and bestselling author Richard D. Lewis.