Digital Business Research Center Steyr Campus
Rapid developments in digital media have brought about changes in the economy and society. Research into these serves as an important basis for the development of sustainable, effective concepts and technologies. In addition to marketing in the digital world, the focus of this research is the Internet as a business as well as the information and decision-making behaviour in online environments. The methodical spectrum ranges from traditional methods of empirical social research to innovative methods of cognitive neurosciences.
Research topics:
- Enterprise 2.0 and innovation processes
- Advertising, branding and consumer behavior
- Social Semantic Web and opinion mining on the Web
- Mobile commerce
- business models in digital business
- Green IT and cloud computing
- Usability engineering in social computing
- Physiological effect of human-computer interaction
- Technostress, virtual agents and user behavior
Projects
Technostress in Organizations
FWF-Projekt: Technostress in Organizations
Pioneering the Digital Future for Omnichannel Retail Managers
PhD-Programme Digital Business International
InnoStrategy 2.0
The impact of highly activation computer games on retentiveness
InnoFront 2.0
Effective Supply Chain Information Management in Supply Networks using Enterprise 2.0
Guidance Model for Business Integration Solutions
Further projects
More projects in the area Digital Business can be found here:
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