FH Upper AustriaResearch & Development

Digital Business Research Center Steyr Campus

Rapid developments in digital media have brought about changes in the economy and society. Research into these serves as an important basis for the development of sustainable, effective concepts and technologies. In addition to marketing in the digital world, the focus of this research is the Internet as a business as well as the information and decision-making behaviour in online environments. The methodical spectrum ranges from traditional methods of empirical social research to innovative methods of cognitive neurosciences.
Research topics:

- Enterprise 2.0 and innovation processes
- Advertising, branding and consumer behavior
- Social Semantic Web and opinion mining on the Web
- Mobile commerce
- business models in digital business
- Green IT and cloud computing
- Usability engineering in social computing
- Physiological effect of human-computer interaction
- Technostress, virtual agents and user behavior


PhD-Programme Digital Business International

Upper Austria’s economic and educational sectors will be strengthened through an innovative synergetic training programme in digital business at the doctoral...   more
Participants: Riedl | Fischer | Jennek
  • Leiter: FH-Prof. Mag. Dr. Andreas Auinger
  • Digital Business

kNOw LINE - Understanding the Customer Journey for No-Line Commerce

When purchasing products, customers are increasingly using more touch points. The project kNOw-LINE examines how this customer behaviour over multiple channels...   more
Participants: Auinger | Schreiner | Wetzlinger | Stieninger
  • Leiter: Mag. Werner Wetzlinger
  • Digital Business

InnoStrategy 2.0

Design and development of a web-based innovation management and corporate foresight platform to support the strategically relevant early stages of the...   more
Participants: Brandtner | Fischer | Stürmer
  • Leiter: FH-Prof. Mag. Dr. Andreas Auinger
  • Digital Business


Further projects

More projects in the area Digital Business can be found here:
>> to WIDOK

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