FH Upper AustriaResearch & Development

Global Business Management Research Center Steyr Campus

Interdisciplinary collaboration in the fields of international sales management, business-to-business (B2B) marketing and intercultural management / global human resource management is being developed. This entails devising methods and concepts for analysis, planning and control of global business activities. The establishment of the “Cross-Cultural Management and Emerging Markets Centre” supports the focus of the fields of research.

Fields of research:

· International sales management: improvement of practices and behaviour as well as development of tools regarding international sales in the B2B sector, e.g. optimization of sales partner management, sales management, international sales and distribution networks

· B2B marketing: organizational buying behaviour, international buyer-seller networks, emotion and cognition in B2B relationships, global B2B marketing strategy and management, integrated B2B marketing communications, branding and brand management, cross-cultural marketing, B2B market analysis, measures and key performance indicators and forecasting

· Intercultural management / global human resource management: expatriate management, cross-cultural challenges in crossborder cooperation, diversity

· Skill-intensive services

Please find more information on the Cross-Cultural Management and Emerging Markets Centre here.

Projects

Progressing Service Performance and Export Results of Advanced Manufacturers Networks

10 project partners from Central Europe cooperate in the project ProsperAMnet – Progressing Service Performance and Export Results of Advanced Manufacturers…   mehr
Participants: Überwimmer | Ehrlinger | Tempelmayr
  • Leiter: FH-Prof. DI Dr. Margarethe Überwimmer
  • Global Business Management

SIP-SME Service Innovations Process für Klein- und Mittelunternehmen

Due to the increasing global competition, the companies have to expand their innovative products and services offer in order to stay competitive.  Service…   mehr
Participants: Überwimmer | Schmidthaler | Fratrič
  • Leiter: FH-Prof. DI Dr. Margarethe Überwimmer
  • Global Business Management

ENTER-transfer

Business succession is an important issue for companies and policy makers in CE since it entails economic and social impacts. Every year many well-functioning…   mehr
Participants: Überwimmer | Wiesinger | Schiefer
  • Leiter: FH-Prof. DI Dr. Margarethe Überwimmer
  • Global Business Management

Industrial Services – Pricing Concepts

The project ServPrice has been induced due to numerous developments of service features and their market potential. In the area of skill-intensive services,…   mehr
Participants: Überwimmer
  • Leiter: FH-Prof. DI Dr. Margarethe Überwimmer
  • Global Business Management

Industrial Services – Training Concepts

The project ServTrain has been initiated due to numerous developments in services and their market potential. In the area of ​​skill-intensive services, sales,…   mehr
Participants: Überwimmer
  • Leiter: FH-Prof. DI Dr. Margarethe Überwimmer
  • Global Business Management

 

Further projects

More projects in the area Global Business Management can be found here:
>> to WIDOK

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