Steyr CampusResearch Center

Global Business Management Research Center Steyr Campus

Publications

Industrial Service Selling – Is There a Need for a Broader View?

M. Überwimmer, C. Stadlmann, D. Ehrlinger, D. Tempelmayr - Industrial Service Selling – Is There a Need for a Broader View? - 11th Annual Global Sales Science Institute Conference, Mauritius, Mauritius, 2017, pp. 7
  • Proceedings
  • Global Business Management

Creating value for the customer with industrial services: Selling industrial services is not a matter of price

M. Überwimmer, R. Füreder, C. Roitinger - Creating value for the customer with industrial services: Selling industrial services is not a matter of price - Marketing Science & Inspiration, Vol. 12, No. 3, 2017, pp. 2-16
According to the ESIC (European Service Innovation Centre) report, the Upper Austrian region is characterized by a strong manufacturing sector where service…   mehr
  • Journal
  • Global Business Management

Proccedings Cross-Cultural Business Conference 2017

M. Überwimmer, M. Gaisch, R. Füreder, Y. Costa - Proccedings Cross-Cultural Business Conference 2017 - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 1-335
  • Proceedings
  • Global Business Management

The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach.

J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The Hidden Impact of Word-Of-Mouth: A System Dynamics Approach. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 111-120
The method of System Dynamics is applied to study the impact of word-of mouth on sales over time. Five simulations (or experiments) are run under different…   mehr
  • Proceedings
  • Global Business Management

The Relationship between Emotional Intelligence and Negotiation Performance: Preliminary Findings of an Experimental Study with International Business Students.

A. Zehetner, A. Zehetner - The Relationship between Emotional Intelligence and Negotiation Performance: Preliminary Findings of an Experimental Study with International Business Students. - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 55-71
While the construct of emotional intelligence (EI) has been discussed for many years, its relationship with business negotiations performance is still unclear…   mehr
  • Proceedings
  • Global Business Management

The hidden impact of word-of-mouth: A system dynamics approach

J. Kraigher-Krainer, M. Überwimmer, Y. Costa, A. Zehetner - The hidden impact of word-of-mouth: A system dynamics approach - Marketing Science & Inspiration, Vol. 12, No. 3, 2017, pp. 17-26
The method of System Dynamics is applied to study the impact of word-of mouth on sales over time. Five simulations (or experiments) are run under different…   mehr
  • Journal
  • Global Business Management

Creating Value for the Customer with Industrial Services: Selling Industrial Services is not a Matter of Price

M. Überwimmer, R. Füreder, C. Roitinger - Creating Value for the Customer with Industrial Services: Selling Industrial Services is not a Matter of Price - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 97-110
According to the ESIC (European Service Innovation Centre) report, the Upper Austrian region is characterized by a strong manufacturing sector where service…   mehr
  • Proceedings
  • Global Business Management

Fostering the Welcome Culture in an Industrial Power Region Exemplified in Upper Austria

M. Überwimmer, D. Hurch, M. Weichselbaumer - Fostering the Welcome Culture in an Industrial Power Region Exemplified in Upper Austria - Proceedings Cross-Cultural Business Conference 2017, Steyr, Austria, 2017, pp. 323-331
The industrial power region of Upper Austria has recognized that key workers are highly beneficial to the wealth and growth of the region. In order to attract…   mehr
  • Proceedings
  • Global Business Management

How much should good service cost?

M. Überwimmer, R. Füreder - How much should good service cost? - Sales, 2017, pp. 32-35
  • Non-scientific
  • Global Business Management

Achieving Industrial Service Excellence - Drivers for Success

S. Mang, M. Überwimmer, A. Biedersberger, D. Ehrlinger - Achieving Industrial Service Excellence - Drivers for Success - Proceedings of the QUIS15 International Research Symposium on Service Excellence in Management, Porto, Portugal, 2017, pp. 57-59
  • Proceedings
  • Global Business Management

A framework of capabilities and business dimensions influencing servitization based upon service dominant logic, service science and network and system theory

D. Tempelmayr, C. Stadlmann, S. Mang, M. Überwimmer, D. Ehrlinger - A framework of capabilities and business dimensions influencing servitization based upon service dominant logic, service science and network and system theory - The 5th Naples Forum on Service, Sorrento, Italy, 2017, pp. 116
  • Proceedings
  • Global Business Management

A framework of capabilities and business dimensions influencing servitization based upon service dominant logic, service science and network and system theory

D. Tempelmayr, C. Stadlmann, S. Mang, M. Überwimmer, D. Ehrlinger - A framework of capabilities and business dimensions influencing servitization based upon service dominant logic, service science and network and system theory - The 5th Naples Forum on Service, Sorrento, Italy, 2017
  • Proceedings
  • Global Business Management

Fleet size optimization in the discarded tire collection process

Y. Costa, W. Sarache, M. Überwimmer - Fleet size optimization in the discarded tire collection process - Research in Transportation Business and Management, 2017
  • Journal
  • Global Business Management

How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education

T. Foscht, A. Zehetner, V. Kashiap - How Trait Emotional Intelligence Moderates the Relationship of B2B Salespersons’ Skills and Performance: Interaction and Higher Order Effects of Sales Experience and Formal Education - 2017 Summer AMA Conference, San Francisco, United States of America, 2017, pp. 10-11
  • Proceedings
  • Global Business Management

Effectiveness of managerial capabilities at different hierarchical levels

J. Anzengruber, M. Goetz, H. Nold, M. Woelfle - Effectiveness of managerial capabilities at different hierarchical levels - Managerial Psychology, Vol. 32, No. 2, 2017, pp. 134-148
  • Journal
  • Global Business Management

Training concepts for industrial service staff in an intercultural context

M. Überwimmer, J. Tomovic, R. Füreder - Training concepts for industrial service staff in an intercultural context - Marketing Science & Inspiration, Vol. 11, No. 3, 2016, pp. 18-29
  • Journal
  • Global Business Management

Proceedings Cross-Cultural Business Conference 2016

M. Überwimmer, T. Gangl, M. Gaisch, C. Stadlmann - Proceedings Cross-Cultural Business Conference 2016 - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Austria, 2016, pp. 1-318
In this new age of globalization, cross-cultural and economic issues are increasingly becoming the center of attention in a variety of fields. Therefore, it…   mehr
  • Proceedings
  • Global Business Management

Training concepts for industrial service staff in an intercultural context

M. Überwimmer, J. Tomovic, R. Füreder - Training concepts for industrial service staff in an intercultural context - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Austria, 2016, pp. 137-147
Industrial services have always been an important part of companies’ value chains and thus subject to many strategic decisions. They are also one of the…   mehr
  • Proceedings
  • Global Business Management

Two Perspectives on TTIP’s Economic Impact on European companies: Combining a CGE Approach with Empirical Evidence from Austrian B2B Firms

J. Ko, A. Zehetner, M. Überwimmer - Two Perspectives on TTIP’s Economic Impact on European companies: Combining a CGE Approach with Empirical Evidence from Austrian B2B Firms - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Austria, 2016, pp. 48-68
The Transatlantic Trade and Investment Partnership (TTIP) is a free trade agreement presently being negotiated between the European Union and the United…   mehr
  • Proceedings
  • Global Business Management

Proceedings Cross-Cultural Business Conference 2015

M. Überwimmer, T. Gangl, M. Gaisch, R. Füreder, D. Humbarger, F. Bauinger, J. Hofstadler, J. Kraigher-Krainer, C. Stadlmann, P. Strach, A. Zehetner - Proceedings Cross-Cultural Business Conference 2015 - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 1-355
Intercultural Perspectives in - Global Business and Human Ressource Management - Global (B2B) Marekting, Sales Management and Service Innovation - Higher…   mehr
  • Proceedings
  • Global Business Management

B2B-Marketing Communication Strategies in CEE

M. Überwimmer, T. Gangl, S. Wiesinger - B2B-Marketing Communication Strategies in CEE - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 169-175
  • Proceedings
  • Global Business Management

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