Steyr CampusResearch Center

Global Business Management Research Center Steyr Campus

Publications

Austrian Sales Partner Management in CEE Countries

S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian Sales Partner Management in CEE Countries - Proceedings Cross-Cultural Business Conference 2015, Steyr, Austria, 2015, pp. 171-184
  • Proceedings
  • Global Business Management

CEE Internationalisation of Austrian SMEs: Following the Uppsala Model After Gaining Visegrad Experience

P. Strach, S. Wiesinger, M. Überwimmer - CEE Internationalisation of Austrian SMEs: Following the Uppsala Model After Gaining Visegrad Experience - Book of Abstracts: 2ND AIB CEE - Chapter Conference, Warsaw, Poland, 2015
The paper builds on findings from the 2013 barometer study among 244 Austrian SMEs. The analysis reveals that the early experience gained from Visegrad…   mehr
  • Proceedings
  • Global Business Management

Paving the Road for Excellence in Industrial Services: Initial Findings from Upper Austria

M. Überwimmer, P. Strach, V. Visser, C. Stadlmann, R. Füreder - Paving the Road for Excellence in Industrial Services: Initial Findings from Upper Austria - Proceedings 9th conference for Austrian universities of applied sciences, Hagenberg, Austria, 2015, pp. 9
The ideas of customer satisfaction and quality have long been prominent product and service marketing research agendas, typically examined in to consumer (B2C)…   mehr
  • Proceedings
  • Global Business Management

B2B-marketing communication strategies in CEE

M. Überwimmer, T. Gangl, S. Wiesinger - B2B-marketing communication strategies in CEE - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 11-19
  • Journal
  • Global Business Management

Austrian sales partner management in CEE countries

S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian sales partner management in CEE countries - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 20-28
  • Journal
  • Global Business Management

Kompetenzmanagement von morgen verstehen - Wie man Potentiale sichtbar machen und mobilisieren kann

J. Anzengruber - Kompetenzmanagement von morgen verstehen - Wie man Potentiale sichtbar machen und mobilisieren kann - Steinbeis Consulting Tag, Stuttgart, Germany, 2014
  • Proceedings
  • Global Business Management

The future Sales Manager

M. Überwimmer - The future Sales Manager - motiVator, 2014, pp. 1-5
Which competences are vital for sales managers to cope with the challenges in times of globalization and Internet. In the article relevant trends are discussed…   mehr
  • Non-scientific
  • Global Business Management

Fostering intercultural competencies among students: Development of a theoretical model and questionnaire.

D. Strohmeier, P. Gradinger, P. Wagner, E. Stefanek, S. Wiesinger, M. Überwimmer - Fostering intercultural competencies among students: Development of a theoretical model and questionnaire. - Proceedings Cross-Cultural Business Conference 2014 , Steyr, Austria, 2014, pp. 217-229
  • Proceedings
  • Global Business Management

Multichannel marketing in times of big data

M. Überwimmer - Multichannel marketing in times of big data - Plus, Vol. 1, No. 1, 2014, pp. 50-51
The times of cannibalisation between different marketing channels is past. Use synergies gives additional value to companies and to customers. The m ore…   mehr
  • Journal
  • Global Business Management

Proceedings of Cross-Cultural Business Conference 2014

M. Überwimmer, S. Wiesinger, M. Gaisch, T. Sumersberger, R. Füreder, J. Hofstadler, C. Stadlmann, A. Zehetner, F. Bauinger, J. Kraigher-Krainer - Proceedings of Cross-Cultural Business Conference 2014 - Proceedings of Cross-Cultural Business Conference 2014, Steyr, Austria, 2014, pp. 1-347
Intercultural Perspectives in -Global Business and Human Resource Management -Global (B2B-)Marketing and Sales Management -Higher Education Research …   mehr
  • Proceedings
  • Global Business Management

Cross-Cultural Conference 2013, Proceedings

J. Hofstadler, S. Wiesinger, M. Gaisch, M. Überwimmer, A. Spitzer - Cross-Cultural Conference 2013, Proceedings - Cross-Cultural Conference 2013, Proceedings, Steyr, Austria, 2013, pp. 1-305
  • Proceedings
  • Global Business Management

Intercultural Sensitivity of Business Students: Findings from a Longitudinal Study at the University of Applied Sciences Upper Austria

S. Wiesinger, M. Überwimmer, T. Sumersberger, J. Hofstadler - Intercultural Sensitivity of Business Students: Findings from a Longitudinal Study at the University of Applied Sciences Upper Austria - Cross-Cultural Conference 2013, Proceedings, Steyr, Austria, 2013, pp. 289-302
  • Proceedings
  • Global Business Management

An Analysis of the Differences in Business Students' Intercultural Sensitivity in two Degree Programmes and the Influence of Intercultural Education

M. Überwimmer, J. Hofstadler, S. Wiesinger - An Analysis of the Differences in Business Students' Intercultural Sensitivity in two Degree Programmes and the Influence of Intercultural Education - Literacy Information and Computer Education Journal, Vol. 3, No. 3, 2012, pp. 667-674
  • Journal
  • Global Business Management

An Analysis of the Differences in Business Students' Intercultural Sensitivity in two Degree Programmes

M. Überwimmer, S. Wiesinger, J. Hofstadler - An Analysis of the Differences in Business Students' Intercultural Sensitivity in two Degree Programmes - Proceedings of the International Ireland Conference on Education – IICE-2012, Dublin, Ireland, 2012, pp. 67-73
  • Proceedings
  • Global Business Management

Design of a Study of Intercultural Sensitivity in the Choice of Studies of Business Students

M. Überwimmer, B. Jozic, J. Hofstadler - Design of a Study of Intercultural Sensitivity in the Choice of Studies of Business Students - Proceedings Cross-Cultural Conference 2012, Steyr, Austria, 2012, pp. 47-53
  • Proceedings
  • Global Business Management

Prospective Life Time Value of Customers

M. Überwimmer, K. Pöttinger - Prospective Life Time Value of Customers - Proceedings Conference Day 2010, Steyr, Austria, 2010, pp. 205-210
  • Proceedings
  • Global Business Management

Sales Decompositions with a Special Emphasis on Advertising Effects

M. Überwimmer - Sales Decompositions with a Special Emphasis on Advertising Effects - Phd Thesis, Technische Universität Wien, Austria, 2005
  • Report
  • Global Business Management

Modelling Effects of Advertising for Non-Durable Goods

M. Überwimmer, M. Deistler - Modelling Effects of Advertising for Non-Durable Goods - Content and Media Factors in Advertising, Amsterdam, Netherlands, 2003, pp. 189-194
  • Proceedings
  • Global Business Management

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