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Voices from the economy

Wacker Neuson Linz GmbH

"Markets that change extremely quickly and product life cycles that are becoming shorter and shorter demand a structured and targeted promotion of innovation. In collaboration with the University of Applied Sciences Upper Austria, we were able to develop a process model with the title" voice of customer " which will enable us to recognize the changes in the market needs of our industry at an early stage and to react accordingly, so that we can integrate the requirements of our customers even more closely into the product development process."

Mag. Gert Reichetseder

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