FH OberösterreichForschung & Entwicklung

Weitere Kompetenzfelder Management Research Center Steyr

Publikationen

What is the right complexity for your supply chain?

P. Freinberger, F. Nilsson - What is the right complexity for your supply chain? - 13th European Research Seminar (ERS CSCMP) 2018, Rotterdam, Niederlande, 2018, pp. 21
The complexity of supply chains is increasing and can have the potential to impact the performance of companies. Therefore, it is important to develop...   mehr
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Steel Corp: Using Logistics Criteria to Segment Customers

M. Gerschberger, I. Manuj, P. Freinberger - Steel Corp: Using Logistics Criteria to Segment Customers - Council of Supply Chain Management Professionals, Nashville, Vereinigte Staaten von Amerika, 2018, pp. 1-16
Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to...   mehr
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The Role of Supply Chain Complexity for Implementing Global Risk Management Strategies

P. Freinberger - The Role of Supply Chain Complexity for Implementing Global Risk Management Strategies - Proceedings of the IAUP Triennial Conference, Wien, Österreich, 2017, pp. 63-64
Global operating companies are exposed to risks along their entire supply chain. Risks can arise from different parts of the supply chain and have the...   mehr
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Developing a theoretical model of good versus bad complexity in supply chains

P. Freinberger, I. Manuj, M. Gerschberger - Developing a theoretical model of good versus bad complexity in supply chains - Proceedings of the 24th EurOMA conference , Edinburgh, Vereinigtes Königreich von Großbritannien und Nordirland, 2017, pp. 1-7
The purpose of this study is to expand the current understanding on supply chain complexity (SCC) by incorporating both good and bad aspects of complexity. The...   mehr
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Data Quality- and Master Data Management, a Hospital Case

K. Arthofer, D. Girardi - Data Quality- and Master Data Management, a Hospital Case - eHealth2017 – Health Informatics Meets eHealth, Wien, Österreich, 2017, pp. 259-265
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Theoretical and measurement models of supply chain complexity

P. Freinberger, I. Manuj, M. Gerschberger - Theoretical and measurement models of supply chain complexity - Academic Research Symposium, CSCMP 2017, Atlanta, Atlanta, Vereinigte Staaten von Amerika, 2017, pp. 1-6
In today´s business environment supply chains can be characterized as more dynamic (e.g., shorter product life cycles, higher product variety),...   mehr
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Training concepts for industrial service staff in an intercultural context

M. Überwimmer, J. Tomovic, R. Füreder - Training concepts for industrial service staff in an intercultural context - Marketing Science & Inspiration, Vol. 11, No. 3, 2016, pp. 18-29
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Manufacturers' Governance Mechanisms of the Distributors' Sales Force - Is there a Missing Link?

C. Stadlmann - Manufacturers' Governance Mechanisms of the Distributors' Sales Force - Is there a Missing Link? - Proceedings of the 10th annual conference of the global sales science institute, Brimingham, Vereinigtes Königreich von Großbritannien und Nordirland, 2016, pp. 76-80
This paper examines the main assumptions about channel governance mechanisms in the literature as a basis for a dissertation. The literature review reveals six...   mehr
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Governance of International Distributors through Incentive Travel Programmes: Insights from Manufacturing Enterprises

C. Stadlmann, M. Kass - Governance of International Distributors through Incentive Travel Programmes: Insights from Manufacturing Enterprises - Proceedings Cross-Cultural Business Conference 2016, Campus Steyr , Österreich, 2016, pp. 114-121
Distributors are important export channels for internationally active small and medium sized manufacturers. Effective governance of these channel members is...   mehr
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GOVERNANCE OF INTERNATIONAL DISTRIBUTORS THROUGH INCENTIVE TRAVEL PROGRAMMES: INSIGHTS FROM MANUFACTURING ENTERPRISES.

C. Stadlmann, M. Kass - GOVERNANCE OF INTERNATIONAL DISTRIBUTORS THROUGH INCENTIVE TRAVEL PROGRAMMES: INSIGHTS FROM MANUFACTURING ENTERPRISES. - Marketing Science & Inspiration, Vol. 11, No. 4, 2016, pp. 14-23
Distributors are important export channels for internationally active small and medium sized manufacturers. Effective governance of these channel members is...   mehr
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B2B-marketing communication strategies in CEE

M. Überwimmer, T. Gangl, S. Wiesinger - B2B-marketing communication strategies in CEE - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 11-19
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Austrian sales partner management in CEE countries

S. Wiesinger, D. Humbarger, M. Überwimmer, R. Füreder - Austrian sales partner management in CEE countries - Marketing Science & Inspiration, Vol. 10, No. 3, 2015, pp. 20-28
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THE IMPORTANCE OF AUTOMOTIVE SERVICES IN THE DISTRIBUTION BUSINESS AND THEIR CRITICAL FACTORS FOR SUCCESS

C. Stadlmann, B. Ehrenstorfer - THE IMPORTANCE OF AUTOMOTIVE SERVICES IN THE DISTRIBUTION BUSINESS AND THEIR CRITICAL FACTORS FOR SUCCESS - International Journal of Sales, Retail and Marketing, Vol. 4, No. 4, 2015, pp. 133-143
In many industries, services are an increasing source of business expansion and offer the chance to enhance customer relationship management, interaction and...   mehr
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The importance of automotive services in the distribution business and their critical factors for success

C. Stadlmann, B. Ehrenstorfer - The importance of automotive services in the distribution business and their critical factors for success - Managing the “Intangibles”: Business and Entrepreneurship Perspectives in a Global Context, Ancona, Italien, 2014, pp. 979-990
In many industries, services are an increasing source of business expansion and offer the chance to enhance customer relationship management, interaction and...   mehr
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Supply Chain Management of KTM Sportmotorcycles: Value Chain Communication and Transparency Issues in the Dealer-OEM Relationship

C. Stadlmann, B. Krcic, J. Pfeiffer - Supply Chain Management of KTM Sportmotorcycles: Value Chain Communication and Transparency Issues in the Dealer-OEM Relationship - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 110-114
Purpose/Aim – This case study aims at assessing the importance of collaboration in distribution channels between manufacturers/importers and motorcycles...   mehr
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KTM Sportmotorcycle AG: Customer Profiling in the Motorsports Business

C. Stadlmann, B. Ehrenstorfer - KTM Sportmotorcycle AG: Customer Profiling in the Motorsports Business - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 119-123
Purpose/Aim – This case study aims at the assessment of customer needs and at gaining customer information (customer identification). Participants will be able...   mehr
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AutoMart Ltd: How to measure business performance and set benchmarks in dealership business

C. Stadlmann, P. Grinell - AutoMart Ltd: How to measure business performance and set benchmarks in dealership business - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 97-109
Purpose/Aim – This case study aims at understanding simple management accounts in the automotive dealership business. Participants shall be able to identify...   mehr
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Turnaround management in the tractor dealership business in Romania

C. Stadlmann, K. Almhofer - Turnaround management in the tractor dealership business in Romania - Conference Proceedings of "Seeking Dealership Excellence Through Research and Training", Ancona, Italien, 2014, pp. 128-134
Purpose/Aim – This case study aims at understanding dealership management in emerging countries which strongly depend on public subsidies. It further shows the...   mehr
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Value-based Pricing in Austrian Medium-sized Companies

R. Füreder, Y. Maier, A. Yaramova - Value-based Pricing in Austrian Medium-sized Companies - Strategic Management, Vol. 19, No. 4, 2014
This article deals with the topic of value - based pricing and its role in medium - sized Austrian companies. The topic is interesting, as pricing is known to...   mehr
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The Perception of Future Challenges by German, Speaking, Polish and Italian Automotive Dealers

C. Stadlmann, S. Cardinali, M. Skurczyński - The Perception of Future Challenges by German, Speaking, Polish and Italian Automotive Dealers - Proceedings Cross-Cultural Conference 2013, Steyr, Österreich, 2013, pp. 147-156
The automotive distribution industry is often a benchmark for other industries and adopts innovative management skills in the small and medium sized...   mehr
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Cross-border Contacts between the Czech Republic and Austria: An Assessment of the Border regions, Northern Austria and South Bohemia

M. Schedlberger, B. Ehrenstorfer, S. Wiesinger - Cross-border Contacts between the Czech Republic and Austria: An Assessment of the Border regions, Northern Austria and South Bohemia - Cross-Cultural Conference 2013, Proceedings, Steyr, Österreich, 2013, pp. 103-110
Since the physical barriers between the Czech Republic and Austria no longer exist and cross-border cooperation was promoted by policy programmes, the article...   mehr
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