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Weitere Kompetenzfelder Management Research Center Steyr

Publikationen

Comprehensive approach in measuring customer value in B2B markets from the supplier’s perspective

A. Zehetner, T. Sudarevic, L. Pupovac - Comprehensive approach in measuring customer value in B2B markets from the supplier’s perspective - Conference Day 2010 - proceedings, Steyr, Österreich, 2010, pp. 13
The primary goal of every company should be to acquire and retain customers. However, a problem that companies face is that not all customers have the same...   mehr
  • Tagungsband
  • Kompetenzfelder (Steyr)

Sales compensation models - what we can learn from Agency Theory

A. Zehetner - Sales compensation models - what we can learn from Agency Theory - Proceedings Conference Day 2010, Steyr, Österreich, 2010, pp. 11
Many principal-agent-constellations can be found both in the relationship between manufacturers and distributors as well as between management and employed...   mehr
  • Tagungsband
  • Kompetenzfelder (Steyr)

Understanding Future Employees In CEEC

A. Zehetner, S. Wiesinger - Understanding Future Employees In CEEC - Global Business Conference, Dubrovnik, Zagreb, Kroatien, 2010, pp. 200-209
  • Tagungsband
  • Kompetenzfelder (Steyr)

Customer equity, a comprehensive approach in measuring marketing performance

L. Pupovac, A. Zehetner - Customer equity, a comprehensive approach in measuring marketing performance - XII Internacionalni Simpozijum "Menadzment znanja i organizacione Nauke", Zlatibor, Serbien, 2010, pp. 217-223
One of the basic problems that marketing as business logic has been facing is related to impossibility of precise measuring of the marketing activity effect....   mehr
  • Tagungsband
  • Kompetenzfelder (Steyr)

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